The dominant topic across the observed posts was the Labour Party’s election day campaigning and expressions of gratitude towards party activists. The post with the highest engagement was from Keir Starmer, thanking Labour members and volunteers for their support in local campaigns.
Three Major Themes
- Gratitude for Campaigners: Senior Labour figures, including Keir Starmer, Ed Miliband, and Lisa Nandy, posted messages thanking Labour activists, members, and volunteers for their work during the local campaigns across the country.
- Scottish Labour Campaigning: Douglas Alexander posted updates from East Lothian, detailing efforts to Get Out The Vote for Scottish Labour candidates to reject Reform and beat the SNP.
- Welsh Labour Messaging: Jo Stevens promoted voting for Welsh Labour, framing the election as a choice for fairness and stating they have fought against the divisive politics of Plaid and Reform.
On election day, Jo Stevens posted reminders that there were “8 Hours Left to Vote”. Douglas Alexander provided updates on Scottish Labour’s efforts in East Lothian, noting his team was heading back out to “Get Out The Vote” in the mid-afternoon and were “back out at 5:30pm for the evening session”. Anna Turley MP noted the “Final push!” and mentioned campaigning with Labour’s local government family.
Ed Miliband posted messages of thanks after polls closed, thanking “all Labour activists out campaigning today”. Jo Stevens noted it was “fantastic to join @WelshLabour candidates” and warned earlier there were “ONLY 2 Hours Left to Vote”. Lisa Nandy MP thanked “every @UKLabour activist, volunteer and organiser”. In Scotland, Douglas Alexander thanked Anas Sarwar and the “whole @ScottishLabour staff team” for their leadership. Keir Starmer also thanked “all the Labour members and volunteers who have supported local campaigns across the country”.
Outlook / Emerging Trends
Ed Miliband stated that the cabinet is “focussed on delivering on the change we promised to the country”. Keir Starmer stated that “we will build a stronger and fairer Britain”. Jo Stevens confirmed they “will continue to fight for” fairness.
