The most frequent topic was Labour MPs thanking party activists and encouraging the public to vote. The post with the highest engagement, with 313,170 views, was from Lisa Nandy, who stated that Labour was elected to “put power back in the hands of ordinary people.”
Three Major Themes
- General Party Encouragement: Steve Reed and Darren Jones thanked Labour councillors, candidates, and activists, with Reed calling them the “lifeblood of our party” and Jones stating “You make our movement.”
- Scottish Labour Message: Douglas Alexander thanked Scottish Labour candidates and activists, stating that the next day they would be “fighting to deliver a better Scotland.”
- Welsh Labour Message: Jo Stevens thanked Welsh Labour candidates and campaign volunteers for their “hard work and dedication” and encouraged getting the Labour vote out.
Lisa Nandy MP stated that for too long, people have been “shut out and left behind” and that Labour was elected to change that. Separately, Darren Jones MP thanked the “Labour family: councillors, candidates, volunteers, staff and everyone in between” for their hard work. Steve Reed also thanked Labour councillors, candidates, and activists, calling them the “lifeblood of our party.” Focusing on Scotland, Douglas Alexander thanked Scottish Labour members and said they are “fighting to deliver a better Scotland.” Additionally, Jo Stevens thanked “@WelshLabour candidates” and campaign volunteers across Wales.
Outlook / Emerging Trends
Jo Stevens stated that “This time tomorrow, the polling stations will have closed.” Douglas Alexander stated that “Tomorrow – in the tradition of Smith, Dewar, Cook & Brown – we’re fighting to deliver a better Scotland.” Lisa Nandy encouraged voters for the next day, stating, “Tomorrow, you can too.”
